RPC 7.1, 8.4(c)
The inquirer submitted an advertisement containing a discount offer for legal services that he proposed to disseminate. He requested the committee review the ad for ethical content.
The committee responded that there is nothing inherently unethical about offering a discount coupon for legal services as long as the discount is honored according to its terms. See RPC 8.4(c). In order to avoid misleading prospective clients as to the attorney’s ability to honor a coupon, the coupon should include a disclaimer to the effect that it is subject to the attorney’s compliance with the Rules of Professional Conduct (e.g., compliance with conflict checks).
The committee does not as a matter of policy pass on the content of particular ads. The committee points out, however, that under RPC 7.1, a lawyer shall not make a false or misleading communication about the lawyer’s services. Even truthful statements are prohibited if they are misleading. RPC 7.1, Comment  states “a truthful statement is misleading if it omits a fact necessary to make the lawyer’s communication considered as a whole not misleading.”